VCS and Pedestrian Mobility Switzerland

Our
Action partner

Do you want to become an action partner and add your own individual touch? Then you are exactly right with us! As an open and dynamic campaign, we are always looking for committed partners to give personality to our message.

What happened so far

The “Stop for Schoolchildren” campaign by the Verkehrs-Club der Schweiz (VCS) and Fussverkehr Schweiz has caused a stir throughout Switzerland – literally. 2500 posters, over 300,000 products and 4.6 million drivers we asked to take action.

Weather alarm - the weather app

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Wetter-Alarm provides up-to-date weather forecasts, shows panoramic images from over 450 webcams and warns of severe weather. The weather alarm app is a free service provided by the cantonal building insurance companies.

From 2024, Wetter-Alarm will support our campaign as a campaign partner. A 14-day goodwill campaign is planned for the start of school in January and August. The “Stop for schoolchildren” message will appear in the app for two weeks.
Thanks to the support of Wetteralarm, we will reach 60,000 active users every day when school starts after the winter and summer, and we will be able to send our appeal for more school route safety to drivers a total of 800,000 times in this way.

Goldbach Neo

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Goldbach Neo shows the world of outdoor advertising in all its facets. As a powerful and versatile medium, Out of Home is suitable for numerous target groups. The school route campaign in particular reaches car drivers directly where dangerous situations occur. Goldbach Neo supports us with 200 F4 positions as a freespace and thus enables us to make “Stopping for Schoolchildren” even better known.

ZipScreen

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ZipScreen is a young Bernese company in the DOOH sector and operates digital advertising spaces at highly frequented locations in and around Bern.
ZipScreen is supporting our campaign as a campaign partner in January 2024. For the start of school, we can benefit from a 5-day free space to spread our message “Stop for school children” more widely.

Livesystems

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Thanks to Livesystems, our message has reached the whole of Switzerland since August 21, 2023. As part of our collaboration, Livesystems is providing us with their DOOH screens in the gas station environment for two weeks. The campaign addresses motorists in particular with the aim of making them aware of the safety measures around the way to school. This way we can let our children go off on their own without worry. Over 2,700 screens at 489 locations and 9.9 million impressions give our campaign the visibility it needs.

Volketswil municipal police

Thanks to the municipal police, the way to school in Volketswil was safer for 190 kindergarteners and 210 pupils in 2022. True to the motto “Children’s drawings instead of buses”, they drew attention to the action. Read the full report here.

Driving school Olten

They are passionate about driving and actively use every driving lesson as an action partner. The learning vehicles are equipped with a magnetic board that carries the message “Stop for School Children” to the region. With every driving lesson, they automatically advocate for more consideration in road traffic. And set a good example.

Zürioberland24

Local and online: Zürioberland24 is the most popular platform in the municipality of Gossau. Extensive coverage was given to the “Stop for School Children” campaign and the Zurich Police Corps’ content was shared on social media. The platform enjoys the trust of a large, local readership and was thus an even greater asset for spreading our message.

Zurich Police Corps

The social media campaign of the Zurich police corps, consisting of the Zurich Cantonal Police, Zurich City Police, Winterthur City Police and the municipal police, reached over 183,500 users*. On Facebook and Instagram, they provide information on the topic of road safety and answer the most important questions directly from the community.

Action partner
become

Do you want to become an action partner and add your own individual touch? Then you are exactly right with us! As an open and dynamic campaign, we are always looking for committed partners to give personality to our message.

FOR CHILDREN, THE WAY TO SCHOOL IS A FIRST STEP TO INDEPENDENCE. THEY ARE LEARNER ROAD USERS. CHILDREN REQUIRE A SAFE LEARNING ENVIRONMENT WHERE THEY CAN LEARN HOW TO HANDLE DANGERS. HELP KEEP SCHOOL CHILDREN SAFE.

Products

Support our campaign and carry the message with our products into the public space.

Media

As an open and dynamic campaign, we are always looking for committed partners to give personality to our message.

VCS und Fussverkehr Schweiz

VCS und Fussverkehr Schweiz