Our
action partners

Do you want to become an action partner and add your own individual touch? Then you are exactly right with us! As an open and dynamic campaign, we are always looking for committed partners to give personality to our message.

Become an action partner!

What happened so far

The “Stop for Schoolchildren” campaign by the Verkehrs-Club der Schweiz (VCS) and Fussverkehr Schweiz has caused a stir throughout Switzerland – literally. 2500 posters, over 300,000 products and 4.6 million drivers we asked to take action.

Basler Verkehrs-Betriebe

Safety is important for everyone. Not only are the health and safety of our passengers a key concern for us, but also the safety and health of schoolchildren.Our drivers are trained in ecological and anticipatory driving. In this way, they ensure the safety of our passengers, but also the safety of schoolchildren and other road users.

bvb.ch

Stadtkreismagazin Kreis10.ch

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The city district magazine in Zurich’s most contrasting quarter. Here, where water and hills, urbanity and yet village character, tradition and trends are shaped by singles, families, hippsters, senior citizens, newcomers or natives, students and workers – this is where life is good.

We are a young team of people from Wipkingen and Höngg who created this portal and the digital channels with passion and experience in 2015 to enable a joint information network in Zurich’s Kreis 10 district. For almost ten years, we have been helping local businesses, associations, artists, organizations and private individuals with the platform for presence in the two districts through local portraits, networking and, wherever possible, sponsoring.

kreis10.ch

L-drive Switzerland - The Swiss driving instructors

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L-drive Switzerland is the umbrella organization for driving instructors in Switzerland. The association safeguards and promotes the idealistic and economic interests of its members. Together with the sections and its specialist groups / commissions, it is committed to promoting professional driving training and professional driving instruction as well as safety and accident prevention in road traffic and an energy-efficient approach to mobility.

l-drive.ch

Diaspora-TV

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Diaspora TV connects people and cultures from all over the world through its high-quality content and thus makes a valuable contribution to intercultural education in Switzerland.

Together with Schulweg.ch, they are committed to promoting diversity and integration in the educational environment.
The collaboration underlines the common goal of providing pupils with a safe, inspiring and future-oriented educational path, regardless of their background.

Learn more

Riniger

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With strong media brands such as Blick, SonntagsBlick, Schweizer Illustrierte, L’illustré, Corriere del Ticino and bluenews.ch, Ringier is committed to the safety of schoolchildren in Switzerland.

Together, they support the Safe Routes to School campaign to inform parents and children in several languages and motivate them to actively participate.
Through their reach and diversity, the Ringier titles are helping to raise awareness of safe travel to school and promote integration in Switzerland.

ringier.com

SVSA of the Canton of Berne

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The Road Traffic and Navigation Office of the Canton of Berne is supporting the campaign on behalf of road safety.

Posters were put up in the traffic control centers in Bern, Thun, Orpund and Bützberg, and flyers and parking discs were distributed at the counters.

“In this way, we want to raise our customers’ awareness of the important issue of STOPPING FOR SCHOOL CHILDREN and make an important contribution to school route safety,” emphasizes Ms Gautschi from the SVSA.

Schule-velo.ch

Swiss Bike Park Oberried

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The Swiss Bike Park Oberried inspires young people to take up cycling and biking.
It offers free training opportunities and courses where young people can improve their riding technique, have fun and get involved in sport.
The park is a unique meeting place and prevention project for Switzerland.

Over 11,000 young people in Switzerland took part in the “Bike2school” campaign.
The Swiss Bike Park congratulated all participating schools and surprised them with a card and a give-away.
In collaboration with the Swiss Bike Park, we drew the teachers’ attention to the free offer of the school route campaign on the map.

Association of Swiss Communes (ASC)

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More than 1,500 towns and municipalities have decided to become members of the Swiss Association of Municipalities (SGV).
For good reason: at a political level, the SGV advocates for the concerns of the municipalities at a federal level and thus strengthens them directly.
The SGV provides information on topics relevant to municipalities in its trilingual association magazine “Schweizer Gemeinde”.
The municipalities also benefit from numerous projects that the SGV implements together with its partners.

chgemeinden.ch

Allianz Schule + Velo

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The School+Bike Alliance is an information platform for all matters relating to schools and bikes.
Together with its partners, Schule+Velo presents targeted offers on the website and imparts knowledge so that the bicycle can be integrated holistically into everyday school life.
The platform is a helpful guide for teachers who are committed to a healthy lifestyle and sustainability in the educational environment.

With the summer newsletter to schools, Schule+Velo is supporting the “STOP FOR SCHOOL CHILDREN” campaign.

Schule-velo.ch

City of Zurich

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On Mühlebachstrasse and Zollikerstrasse, the city of Zurich has created the second preferential cycle route. The route is already heavily used by cyclists, which means that schoolchildren sometimes have to wait a long time at the crossings. To make crossing easier and increase the safety of schoolchildren, traffic will be slowed down by means of ramps in front of the school buildings. The city uses signs and pictograms to remind road users to drive particularly carefully around school buildings.

To raise awareness among cyclists about stopping, the city of Zurich supported our campaign with a distribution campaign. On a sunny morning in May, chocolate hearts were distributed to cyclists. Together with the message “Stop for schoolchildren”, this drew attention to the problem.

Civil Engineering Office City of Zurich

Weather alarm - the weather app

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Wetter-Alarm provides up-to-date weather forecasts, shows panoramic images from over 450 webcams and warns of severe weather. The Weather Alarm app is a free service provided by the cantonal building insurance companies.

From 2024, Wetter-Alarm will support our campaign as a campaign partner. A 14-day goodwill campaign is planned for the start of school in January and August. The “Stop for schoolchildren” message will appear in the app for two weeks.
Thanks to the support of Wetteralarm, we will reach 60,000 active users every day when school starts after the winter and summer, and we will be able to send our appeal for safer school journeys to drivers a total of 800,000 times in this way.

wetteralarm.ch

Goldbach Neo

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Goldbach Neo shows the world of outdoor advertising in all its facets. As a powerful and versatile medium, Out of Home is suitable for numerous target groups. Especially for the school route campaign, car drivers are reached directly where dangerous situations occur. Goldbach Neo supports us with 200 F4 positions as a freespace and thus enables us to make “Stop for schoolchildren” even better known.

ZipScreen

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ZipScreen is a young Bernese company in the DOOH sector and operates digital advertising spaces at highly frequented locations in and around Bern.
In January 2024, ZipScreen is supporting our campaign as a campaign partner. For the start of school, we will benefit from a 5-day free space to spread our message “Stop for schoolchildren”.

Livesystems

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Thanks to Livesystems, our message has been reaching the whole of Switzerland since August 21, 2023. As part of our collaboration, Livesystems is making its DOOH screens available to us in the vicinity of petrol stations for two weeks. The campaign is aimed in particular at drivers with the aim of drawing their attention to safety measures on the way to school. In this way, we can let our children set off independently and carefree. Over 2,700 screens at 489 locations and 9.9 million impressions give our campaign the visibility it needs.

Volketswil municipal police

Thanks to the municipal police, the way to school in Volketswil was safer for 190 kindergarteners and 210 pupils in 2022. True to the motto “Children’s drawings instead of buses”, they drew attention to the action. Read the full report here.

Driving school Olten

They are passionate about driving and actively use every driving lesson as an action partner. The learning vehicles are equipped with a magnetic board that carries the message “Stop for School Children” to the region. With every driving lesson, they automatically advocate for more consideration in road traffic. And set a good example.

Zürioberland24

Local and online: Zürioberland24 is the most popular platform in the municipality of Gossau. Extensive coverage was given to the “Stop for School Children” campaign and the Zurich Police Corps’ content was shared on social media. The platform enjoys the trust of a large, local readership and was thus an even greater asset for spreading our message.

zuerioberland24.ch

Zurich Police Corps

The social media campaign of the Zurich police corps, consisting of the Zurich Cantonal Police, Zurich City Police, Winterthur City Police and the municipal police, reached over 183,500 users*. On Facebook and Instagram, they provide information on the topic of road safety and answer the most important questions directly from the community.

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Become a campaign partner

Do you want to become an action partner and add your own individual touch? Then you are exactly right with us! As an open and dynamic campaign, we are always looking for committed partners to give personality to our message.

Register

FOR CHILDREN, THE WAY TO SCHOOL IS A FIRST STEP TO INDEPENDENCE. THEY ARE LEARNER ROAD USERS. CHILDREN REQUIRE A SAFE LEARNING ENVIRONMENT WHERE THEY CAN LEARN HOW TO HANDLE DANGERS. HELP KEEP SCHOOL CHILDREN SAFE.

Products

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Media

As an open and dynamic campaign, we are always looking for committed partners to give personality to our message.

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INTERESTED IN THE TOPIC?

Our newsletter informs you twice a year about everything you need to know about safety on the way to school.

An action by:
With the support of:

Fussverkehr Schweiz
Klosbachstrasse 48
8032 Zurich
043 488 40 30
info [at] fussverkehr.ch

VCS Swiss Transport Club
Aarbergergasse 61
3001 Bern
031 328 58 58
vcs [at] verkehrsclub.ch

An action by:

Fussverkehr Schweiz
Klosbachstrasse 48
8032 Zurich
043 488 40 30
info [at] fussverkehr.ch

VCS Swiss Transport Club
Aarbergergasse 61
3001 Bern
031 328 58 58
vcs [at] verkehrsclub.ch

With the support of:

VCS und Fussverkehr Schweiz

VCS und Fussverkehr Schweiz