VCS and Pedestrian Mobility Switzerland

Data privacy


The information contained on this website is made available to the public. Downloading or copying content, images, photos or other files does not confer any rights in regard to the content. The copyrights and all other rights to content, images, photos or other files on this website are held exclusively by Einfach Gesellschaft Schulwegkampagne or the explicitly named rights holders.

The reproduction (in whole or in part), transmission (electronically or by other means), modification, linking or use of the website for public or commercial purposes is prohibited without prior written consent.


Although takes great care to ensure the accuracy of the published information, it cannot guarantee that the content is correct, accurate, up to date, reliable or complete. expressly reserves the right to change, delete or temporarily refrain from publishing content in whole or in part at any time without prior notice.

Liability claims against Einfach Gesellschaft Schulwegkampagne due to damage of a material or immaterial nature resulting from access to, use or non-use of the published information, misuse of the clink or technical malfunctions are excluded. Access to and use of the website is not guaranteed.


This Privacy Policy describes the processing of data within the scope of the offer, in particular the collection, use, disclosure and other processing of personal data by (hereinafter referred to as “”) in connection with your use of websites, mobile apps and pages on social media with a link to this Privacy Policy, your interactions at events and offline in connection with other sales and marketing activities of Einfache Gesellschaft Schulwegkampagne.

This Privacy Policy also explains the options available to you with respect to these processing activities.


In this Privacy Policy, data refers to “personal data” and information relating to an identified or identifiable individual.


This Privacy Policy applies to the processing by Einfache Gesellschaft Schulwegkampagne of personal data belonging to:

Visitors and users of the various websites, including our websites at and any subsites (e.g. microsites and subdomains), computer or mobile software apps and our pages on social media with a link to this Privacy Policy (collectively referred to as websites)
Customers and potential customers and their representatives
Subscribers to potential newsletters and/or printed and electronic magazines on our websites or apps
Suppliers and business partners and their representatives
When you interact with our websites, you may also use links to third-party websites, services, social networks, apps or other features. Activating these features means that providers other than Einfache Gesellschaft Schulwegkampagne process data about you. Einfache Gesellschaft Schulwegkampagne has no influence and no control over these features of other providers. We recommend that you read the privacy policies of these providers before using these features.

6. WILL YOUR DATA BE DISCLOSED TO THIRD PARTIES? may collect data about you that has been obtained offline and online.

Offline data about you comes from our interactions with you during calls with Einfache Gesellschaft Schulwegkampagne, during consultations, at personal events, trade fairs, in-person meetings, conferences, workshops or gatherings.
Online information about you is derived from your activities on our websites, for example in connection with your information and surfing behaviour, requests to register for and fund our services on the websites, and through electronic communication tools such as email or telephone.
Data about you may also be provided by external sources such as data aggregators, which may have no relationship with you. This refers to information in a processed form from public sources, such as market data, financial data and industry reports.
Online data about you may also originate from the use of cookies and similar technologies (such as pixel tags and device identifiers) on our websites or third-party websites.
In addition, Einfache Gesellschaft Schulwegkampagne may collect and process the following data when services are used:
Name and physical address, e-mail addresses and telephone numbers
Current, future and past demographic and behavioral attributes when linked to identifying personal dataPhotos and testimonials
Transaction data, including ordered products and services, financial details and payment methods
Company data such as the name, size and location of the company you work for and your role in the company
Data from surveys and publicly available data, such as social media posts
Unique IDs such as your mobile device’s identifier or the cookie ID in your browser
IP address and data that can be derived from the IP address, such as geographical location
Data about a device you use, such as browser, device type, operating system, presence or use of websites and apps, screen resolution, and preferred language
Behavioural data of the computer or device connected to the internet through which you interact with the websites, such as clicked or displayed advertisements, websites and content areas, the date and time of activity, or the web search used to search for and access a website
The web search you used to locate and navigate to the channels.
If relevant in connection with the requested services, Einfach Gesellschaft Schulwegkampagne will also collect information about family members, representatives, agents and business partners.

Please note that any content you may post to communities, forums or social networks of Einfache Gesellschaft Schulwegkampagne is beyond the control of Einfache Gesellschaft Schulwegkampagne. In some cases, the content is publicly available on the internet. Think carefully about whether you want to share personal information on these forums or social networks and make your profile available to other users. You should adjust all content you submit accordingly. Einfache Gesellschaft Schulwegkampagne accepts no responsibility for this and excludes liability.



In order for us to be able to arrange the services you require, communicate appropriately with you and respond to your enquiries, we need to process information about you. We therefore have a legitimate interest in processing this data.
In order for us to conduct transactions with customers, suppliers and business partners, and to process orders, purchases and downloads of our products and services, we need to process data about you to the extent necessary to enter into or perform a contract.
We process personal data for marketing and sales activities on the basis of your consent where such has been provided on our websites at the time your personal data was collected or where this is consistent with our legitimate interest in marketing and promoting our products and services.

We refer to our legitimate interest in analysing, developing, improving and optimising our websites, products and services and maintaining the security of our websites, networks and systems.
To comply with applicable laws and regulations, e.g. to comply with a witness summons or requirements in connection with other legal proceedings or to process an opt-out request.


When you contact us (for example, by registering on our website or app, submitting contact forms on our websites, attending events or other occasions, sending an email or using social media platforms), we process data about you to communicate with you and respond to your enquiries. We may also use your personal information to interact with you on third-party social networks.


If you choose to register with us (e.g. to use our communities), we will need to process the personal data you provide so that we can create and manage a personal account for you. When creating your account, we will send you your personal login details. This personal data enables us to manage your account, for example, by changing your password for you.


If you have signed up for a product or service on our website or in our app, or if you have registered with us, we process data about you in order to manage your registration.

7.5 MARKETING OUR PRODUCTS AND SERVICES OR RELATED PRODUCTS AND SERVICES AND ADJUSTING OUR MARKETING AND SALES ACTIVITIES may use data about you to inform you about new product versions and service developments, events, alerts, updates, prices, conditions, special offers and related campaigns and promotions (including newsletters). may also use personal data to advertise products and services or related products and services or to enable our distributors, brokers or partners to inform you about our products or services or their related products or services (e.g. about new products and services, sales campaigns or product advertising campaigns). We strive to tailor your website visits, the marketing experience and our communications to the interests you have expressed. This is achieved, for example, based on your surfing behaviour on our website or apps or on third-party websites and apps, or when you log in to a community or a partnership programme with third parties.
When you attend an event, Einfache Gesellschaft Schulwegkampagne may process data about you that has been collected in connection with the event and share data about your attendance with your company. Einfache Gesellschaft Schulwegkampagne may also allow designated event partners or conference sponsors to send you communications in connection with your participation in the event. Please note that our partners or conference sponsors may request information about you directly. The use of the data you provide is subject to their respective data protection regulations.
In addition, we may process your personal data in order to post testimonials on our websites. However, we will ask for your consent to the use of your name and your testimonial in advance.


When you place an order for our products and services or provide services to, our employees, customers or partners as a supplier or business partner, Einfache Gesellschaft Schulwegkampagne processes data about you in order to carry out and manage the relevant transactions (e.g. by sending invoices and making payments), to manage your order and to help you set up and implement our products and services (e.g. by contacting you about activating your services). When you download products or services from our websites, Einfache Gesellschaft Schulwegkampagne uses data about you to confirm certain details of your order (for example, that a download has been successful).


We may use your personal information to analyse, develop, improve and optimise the use, functionality and performance of our websites, products and services, as well as for marketing and sales campaigns. If the websites allow you to participate in interactive discussions, create a profile, post comments, business opportunities, or other content, communicate directly with another user, or otherwise participate in networking activities, Einfache Gesellschaft Schulwegkampagne may process personal data in the course of moderating such activities.


We may collect website usage data for security management and operation purposes to maintain the security of our websites, networks and systems, and to investigate and prevent potential fraudulent activity. This includes, for example, ad fraud, cyberattacks and bot detection.


Occasionally, we need to process personal data in order to comply with applicable laws and regulations. This is the case, for example, when we comply with a request from a regulator or defend a legal claim. In addition, we may process personal data in the performance and operation of our business, e.g. to conduct internal audits and investigations or for financial, accounting, archiving and insurance purposes.


The platform user acknowledges and expressly consents to the use of all personal data (including documents) stored on the websites or apps of Einfache Gesellschaft Schulwegkampagne, even after successful referral to the selected provider of Einfache Gesellschaft Schulwegkampagne, for the purpose of providing renewal offers in connection with contracts concluded with providers and market development measures in accordance with the Privacy Policy.

Information about you that we collect in order to conduct transactions with our customers, suppliers and business partners and to process the purchase of products and services will be retained for the duration of the transaction or service or longer if required in order to fulfil record retention obligations and comply with legal requirements. If you have registered on our website or in our app, your account information will be kept for as long as your account is active.
Your account and account details will be deleted if you do not log in for a period of 18 consecutive months. Einfache Gesellschaft Schulwegkampagne keeps records of this deletion process for a period of 90 days.
If, for instance, you have subscribed to a newsletter or blog, your subscription data will be kept for as long as you are registered on our distribution lists. Einfache Gesellschaft Schulwegkampagne keeps records of this deletion process for a period of 30 days.

Contact information, such as your email address or telephone number, which we collect online on our websites or offline through our interactions with you at trade shows, conferences and similar events, and use for direct marketing and sales activities, is retained for as long as we have an active (customer) relationship with you.

We will treat you as an active contact if, firstly, you have communicated with us in connection with our products and services or updated your contact details and preferences within the last 18 months, and secondly, you have not requested their erasure.
If you have contacted us via a chat, we will delete all chat logs 90 days after the chat has ended.

Personal data required to store your opt-out settings will be retained for 10 years (or longer if required in order to comply with applicable laws).

9. CONCERNING THIRD PARTIES AND DISCLOSURE OF DATA TO THIRD PARTIES may involve third parties in Switzerland and abroad in the provision of the service and/or pass on data to third parties. This is done worldwide, including through the use of cloud technologies.

If data is transferred to a recipient in a country that does not provide adequate protection for personal data, Einfache Gesellschaft Schulwegkampagne will take steps to ensure adequate protection of your personal data, for example, by ensuring that such transfers are subject to the provisions of the EU’s standard contractual clauses.

In particular, in the following constellations:

In organising third-party service providers (including, for example, services in the areas of credit card processing, order processing, analysis, event/campaign management, website management, data technology and provision of the corresponding infrastructure, customer service, e-mail provision, audits, etc.) so that these service providers can carry out business tasks on behalf of Einfache Gesellschaft Schulwegkampagne.

Partners of and, in particular, in connection with the websites, so that they can tailor their tracking activities to your interests, other selected partners offering complementary products or services, and third parties, to enable interest-based advertising.

Relevant third parties in the event of a restructuring, merger, sale, joint venture, assignment, transfer or other sale of Einfache Gesellschaft Schulwegkampagne or our assets, whether in whole or in part (including in connection with bankruptcy or other proceedings).

To the extent required by law, e.g. to comply with a witness summons or requirements relating to other legal proceedings, if we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, to investigate fraud, or to respond to official enquiries, including state and government authorities outside your country of residence, for reasons relating to national security and/or for law enforcement purposes. is obliged to carefully select, instruct and monitor service providers.

10. DATA SECURITY has implemented appropriate technical, physical and organisational measures designed to protect personal data against accidental or unlawful destruction or accidental loss, damage, alteration, unauthorised disclosure or access as well as all other forms of unlawful processing.

This includes other measures such as the partially encrypted transmission of data traffic, the use of proxies and firewalls, the installation and use of anti-virus and anti-malware software, access protection and access control, and access control to the premises.



Cookies and similar technologies (e.g. pixel tags and device identifiers) are used by Einfache Gesellschaft Schulwegkampagne and our advertising technology partners to identify you and/or your device(s) within or outside different services and devices or across different services and devices.

“Cookies” are small text files that contain a string of characters and are used to uniquely identify a browser on a device connected to the internet. Every browser that visits our websites receives cookies from us. We also place cookies in your browser when you visit websites of other providers that host our plug-ins or tags. We use cookies and other technologies on all of our websites to ensure the best possible and safest experience on our websites and to provide you with tailored information about products and services. Einfache Gesellschaft Schulwegkampagne also uses cookies or similar technologies on its websites to collect online data, such as your mobile device ID, IP address and other data about your device, as well as behavioural data about your device usage on our websites (e.g. pages viewed, links clicked, documents downloaded). This data flows into third-party services used by Einfache Gesellschaft Schulwegkampagne, which are designed to provide targeted digital advertising and personalisation services.


We may use personalised or embedded URLs that allow us to identify you without cookies. When an obviously personalised or embedded URL is used, personal data may be collected when you navigate our website.
We may use pixel technologies embedded in the electronic channels to identify individual user visits (as opposed to the total number of visits) or for advertising purposes. Embedded pixels or other technologies can also be used in email and online advertising. In this case, they provide information about when an email or ad was opened and how effective marketing campaigns are. The data collected by these technologies can be linked to the recipient’s e-mail address.


If you do not wish to receive cookies, you can change the browser settings on your computer or another device that you use to access our services. Most browsers also offer features that allow you to check and delete cookies, including Einfache Gesellschaft Schulwegkampagne cookies.
However, we expressly draw your attention to the fact that, if you deactivate these cookies, it will no longer be possible to provide certain services and data that is helpful to you. This may make it difficult or impossible to perform proper checks or provide advice and assistance that is useful for comparing, using and obtaining products and services. Einfache Gesellschaft Schulwegkampagne rejects any liability in this case.



To record statistics on the use of our websites and assess them for the purpose of optimising our websites for you, we also use Google Conversion Tracking. Google Ads places a cookie on your computer if you have accessed our website via a Google ad. These cookies expire after 30 days and cannot be used to identify you personally. If the user visits certain pages on the Google Ads customer’s website and the cookie has not yet expired, Google and the customer can detect that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers.

The information collected with the help of the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. They do not, however, receive information which can be used to identify users personally. If you do not want to participate in the tracking process, you can also opt out of having the cookie that is required to do this set on your browser – for example, by means of a browser setting which disables the automatic setting of cookies in general.

As part of Google Remarketing, cookies are used to collect your browsing behaviour in anonymised form for marketing purposes and to tailor advertising offers to your interests. Under no circumstances do these technologies collect or store any personal data that could be used to identify you personally.


We use Google Places API to make location-based searches easier for our customers and to automatically complete address data. The data collected by a search supported by Google Places API is subject to Google’s Terms of Service. Google processes data about the use of Places by the user. You can find more information here:


We use the Google Marketing Platform function on our websites to evaluate use of the websites and to enable us, Google and other advertisers who work with the Google Marketing Platform to present you with user-relevant advertising. For this purpose, a cookie is installed on the hard drive of your computer. This cookie is used to assign a pseudonymous identification number (ID) to your browser and to collect information about the advertisements displayed in your browser and how they are accessed. The information collected by the cookie about your use of websites is usually transmitted to a Google server in the USA and stored there. On the basis of the information collected, your browser is assigned categories relevant to your interests. These categories are used to place interest-based advertising. In addition to changing your browser settings, you can also permanently disable the Google Marketing Platform cookie with the help of a browser plug-in.


For our websites and apps, we use Google Analytics, potentially Google Firebase (analytics services provided by Google Inc. “Google”) and DashThis from Moment Zero to analyse user behaviour. Analysis of service usage makes it possible to further tailor the service to customer needs. Usage data is not linked to personal data. Google and Moment Zero may transfer anonymised usage information to third parties if required to do so by law or if third parties process the information on behalf of Google and/or Moment Zero. Under no circumstances will Google link your IP address with other data from Google. Google Analytics and DashThis from Moment Zero use cookies to analyse the websites. The information generated by the cookies may be used by Google and Moment Zero to evaluate your use of the website. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do so, you may not be able to use all website and app functions to their full extent.

You can find further information on their privacy policies here: 

You can find information on the data protection provided by other software products and platforms we use here:

Facebook Conversion Pixel Privacy Policy:

Instagram Privacy Policy:

YouTube Privacy Policy:

If you wish to prevent use of these tools, you can proceed as described in the specified sections or as described in 9.3.


We offer you different options in regard to your personal data that we process:

Refusing use of your data, provided that the refusal does not affect the functionalities of the offer. In principle, you can revoke your previously given consent at any time, including consent to receive notifications by email, text message or so-called “push notifications” (messages displayed on your smartphone) from an app.

  • Deletion of data if there are no legal retention periods
    Correction of inaccurate data
  • Refusing, limiting or restricting the use of personal data, provided this does not affect the functionality of the offer
  • This is without prejudice to the legitimate interests of Einfache Gesellschaft Schulwegkampagne within the scope of the offer or within the scope of fulfilling legal obligations.
  • We would also like to draw your attention to the fact that if certain services are deactivated, it will no longer be possible to provide functions and information that are useful to you.
  • This may make it difficult or impossible to perform proper checks or provide advice and assistance that is useful for comparing, using and obtaining products and services.
  • accepts no liability in this case.


Conditions may change over time. This may occur, in particular, in order to meet legal requirements, because business requirements have changed, in the event of adjustments or changes to the offer or to provide additional/better functionalities. Please consult the Privacy Policy on a regular basis.

The latest version is available on this website. You will be informed of any significant changes in an appropriate manner.


Einfache Gesellschaft Schulwegkampagne
Aarbergergasse 61
CH-3001 Bern


If you have any complaints regarding our compliance with this Privacy Policy, please contact us first. We will investigate and make every effort to resolve any complaints and disputes relating to the use and disclosure of personal data under the terms of this Privacy Policy and in accordance with applicable laws.

The exclusive place of jurisdiction for proceedings of any nature is Bern, Switzerland.


We reserve the right to amend and supplement this Policy at any time and at our discretion. Please consult this Policy on a regular basis.


The address of is:

Einfache Gesellschaft Schulwegkampagne
Aarbergergasse 61
CH-3001 Bern

VCS und Fussverkehr Schweiz

VCS und Fussverkehr Schweiz